Branded Mayhem Collective — an agency (8gnc) and an AI practice (br8n), plus the tools they build with (Products).
Built it loud.Brand modernization, websites, and brand ops — strategy made visible, shipped fast, and owned by you.
Enter the agency →
Thought it through.AI capability installed into the work you already do — strategy, doctrine, and the Install Lab. Owned by you, taught by you.
Enter the practice →Resources
Brand Therapy
Most brands skip the diagnosis. This is the diagnosis.
br8n — Diagnostic Call
One call. No pitch. Find out if your operation needs a brain.
Search Visibility Audit
Your buyers are asking AI where to go. Find out if you're in the answer.
The Install Lab
br8n's working floor for building AI operations.
The Intro Workshop
Free, in person. Leave with one thing already working — and a map of the rest.
Products
Claude skills for operators who build with AI, not around it.
Recent Essays
The limitation that wasn't
I almost rewrote my architecture around a platform's bug. The bug was mine.
Your Agent Doesn't Need a Soul. It Needs Your Worst Tuesday.
The structured interview captures who you think you are at work. The failure log captures who you actually are.
I Spent Six Months Teaching an AI How I Think. Here's What It Actually Learned.
The thirty percent of myself I can export. The seventy percent I can't.
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Skills
Full Mayhem Stack
$199All 6 plugins. Brand strategy, product strategy, content, SEO, conversion, and sales — one purchase.
Brandprint Engine
$9930+ page brand strategy and competitive positioning report. Core human truth, white-space analysis, 800+ cited sources.
Productprint Engine
$99Integrated product strategy thesis — Playing-to-Win cascade, Now/Next/Later roadmap, and an adversarial pre-mortem. The product-strategy sibling to Brandprint.
Content Creative Lab
$59Writes LinkedIn posts and campaigns in your voice. Builds a voice fingerprint, breaks 16 AI-detection patterns.
SEO Visibility Toolkit
$59Keyword, SERP, and backlink research plus LLM-mention tracking — who AI engines cite, powered by your DataForSEO account.
Conversion Architecture
$59Designs pricing pages and checkout flows with behavioral psychology. Outputs JSON blueprints for your dev team.
Sales Accelerator
$59Diagnoses why cold outreach fails, teaches commodity-to-strategy pivots, AI roleplay scored on 4 dimensions per round.
Humanize Kit
Free3-skill plugin that strips AI tells from any draft — cadence, vocabulary, and em-dash patterns. MIT licensed, free forever.
What is Branded Mayhem Collective?
Branded Mayhem Collective LLC is a Richardson, Texas holding company for two sides of one operation: a brand-and-web agency and an AI consultancy. It exists for operators at a turning point who refuse to let their work blur into the AI-commodity gray.
The agency, 8gnc, does the client work — brand strategy, identity, websites, and ongoing brand ops, built loud and owned by you. The practice, br8n, installs AI capability into the operators themselves — strategy, doctrine, and a working lab, so the brain stays yours and travels across jobs, vendors, and model swaps.
Products is the shared toolkit: the same consulting-grade skills the Collective builds with, packaged as Claude Code plugins you can install once and own forever. One operation, two ways in, one set of tools.
Common questions
What is Branded Mayhem Collective?
Branded Mayhem Collective LLC is the holding company behind two arms: 8gnc, a brand and website agency, and br8n, an AI consultancy. Products is its shared toolkit of Claude Code plugins. It serves founders and operators who want their digital presence to feel human, not generic.
8gnc or br8n — which one do I need?
Choose 8gnc (the agency) if you need brand strategy, a website, identity, or ongoing brand operations delivered for you. Choose br8n (the practice) if you want AI capability installed into your own team — owned and operated by you, not outsourced. Many operators use both; if you are not sure, start with a free Brand Therapy session or a diagnostic call.
What services does 8gnc offer?
8gnc is a brand and digital strategy agency offering six capabilities: brand strategy, identity and design, website design and development, content, activation and growth, and community. Every engagement runs in three phases — strategy first (Brand Therapy), then build, then ongoing Brand Ops. Strategy is never skipped.
What is Brand Therapy?
Brand Therapy is a free 30-minute diagnostic session with 8gnc. It surfaces what is working and what is broken across your brand, site, and positioning — without a pitch. It is the starting point for every 8gnc engagement and is available at 8gnc.io.
What does br8n do — AI capability installation?
br8n installs AI delivery capability inside companies. That means scoping which workflows AI can take over, selecting and configuring the right tools, training the team to operate them, and leaving the org owning its own AI capacity rather than outsourced to a vendor. It is consultant-installed, operator-owned.
Does the Collective work with small businesses or enterprise clients?
Both. 8gnc serves founder-direct SMBs — typically under a 90-day decision window — who want brand strategy and digital presence built right. br8n skews enterprise, working with organizations that are large enough to need AI capability installed across teams. A number of operators use both arms at different stages.
What are the Products?
Products is a set of consulting-grade Claude Code plugins — across brand strategy, product strategy, content, SEO/AEO, conversion, and sales — smuggled out of $50K engagements and packaged so you can install them once and own them forever. There is also a free, MIT-licensed Humanize Kit.
Where should I start?
Start with the diagnosis. Brand Therapy is a free 30-minute read on what is working and what is broken. If your question is about AI rather than brand, book a no-pitch diagnostic call. From there, the Collective points you to the right door.
Who is behind the Collective?
Branded Mayhem Collective is founder-led by Michael Sebastian, based in Richardson, Texas. Every engagement is senior-led — no junior handoff.
Still deciding? michael@brandedmayhem.com · Make it look like it feels.